WSJ Confirms Amazon Apprentice Reboot Talks with Don Jr.; Shares Surge to $270

Wall Street Journal confirms Amazon is discussing a reboot of 'The Apprentice' reality show with Donald Trump Jr. as a potential host, building on internal talks reported April 29. The stock reacted positively, rising to $270.30—up 2.76% from previous close of $259.70, with intraday gains of 1.29% to $263.04. This content strategy leverages Amazon's 2022 MGM acquisition for Prime Video but carries reputational risks from political ties, potentially sparking episodic volatility despite limited fundamental impact.