Wisconsin senator says 'enough is enough' after NFL puts Packers holiday game behind Netflix paywall

Netflix's exclusive streaming of the inaugural Thanksgiving Eve NFL game (Packers vs. Rams) highlights the streamer’s continued push into live sports — it holds rights to five NFL games in 2026 and the NFL Honors through 2029. The move drew political backlash from Sen. Tammy Baldwin, who introduced the “For the Fans Act” to require free local broadcasts of home teams, arguing exclusivity forces viewers to pay for another subscription. The story raises regulatory and reputational risks for Netflix (NFLX.OQ) even as management says it’s not pursuing full-season sports rights, focusing instead on marquee events. Market implications: potential subscriber friction and federal scrutiny could weigh on sentiment, while expansion into live sports offers new revenue/opportunity upside if monetized without widespread consumer pushback.