What if Facebook just becomes TikTok? We may find out soon.

Meta is testing a major redesign of Facebook that could make the app feel much more like TikTok by opening directly to a full-screen, video-first feed for selected users. The test is set to begin this fall in some video-heavy countries, with a possible U.S. rollout in 2027. Users will be able to opt out and switch back to classic Facebook. The move highlights Meta’s broader strategy to shift engagement away from friend posts and toward algorithm-driven short-form video, which should increase time spent in-app and expand ad inventory, especially video ads. The article frames this as a logical extension of the social media industry’s pivot toward passive video consumption and indicates a continued push by Meta to compete more directly with TikTok’s engagement model.