UBS Raises Apple Inc PT to $287 on iPhone Gains, Caps Bullish Analyst Week Pre-Earnings

UBS capped a week of bullish analyst upgrades by lifting its Apple Inc price target to $287 from $280 with a Neutral rating, forecasting $109B March-quarter revenue and $56.2B iPhone sales (+20% YoY) amid Android rivals' memory woes. This follows upbeat calls from Goldman ($330 Buy, $2.00 EPS), BofA ($325 Buy), Wedbush ($350 Outperform), Morgan Stanley ($315 Overweight), and Evercore ($330 Outperform), countering YTD share weakness near $266 despite consensus $299 PT implying 10.5% upside. Leadership shift to John Ternus as CEO adds AI catalysts ahead of April 30 earnings.