TikTok Just Did What Google, ChatGPT And Instagram Couldn't

Similarweb data reported TikTok was the only top-10 global site to grow in April 2026, with traffic up 11.7% month-over-month, while major AI and big-tech properties saw declines. ChatGPT fell 3.84%, Google 2.42%, Instagram 1.21% and X 7.63%. The piece argues that sustained engagement advantages for TikTok threaten ad monetization and user attention for incumbents like Meta, undermining parts of the AI investment narrative and raising strategic questions for Google and Meta about product and monetization mix. Market implications include potential pressure on Meta’s growth story and advertising revenues if the trend persists.