Tesla's design chief says Roadster's reveal is coming 'very soon'
Tesla’s design chief Franz von Holzhausen said the long-delayed Roadster reveal is coming “very soon,” signaling renewed progress on the high-profile sports car project. The update came during an appearance on Jay Leno’s Garage and may reassure investors and reservation holders that Tesla is still advancing the vehicle despite repeated delays. The article notes the Roadster was first unveiled as a prototype in 2017, with Tesla initially targeting a 2020 launch before COVID-19 and shifting company priorities pushed it back. Tesla has increasingly focused on higher-volume vehicles and, more recently, AI, autonomy, and robotics. There has also been behind-the-scenes activity, including ramped-up design development and trademark applications this year. While no launch date was confirmed, the comments suggest the Roadster remains in active development and could provide a sentiment boost around Tesla’s product pipeline.