Snap Partners With Nvidia, Salesforce, and AWS to Power Enterprise Specs AR Glasses

Snap has partnered with Nvidia, Salesforce, and Amazon Web Services to integrate artificial intelligence and productivity tools into its enterprise Specs augmented-reality glasses. Under the partnership, Nvidia provides AI to interpret physical visual environments, while Salesforce integrates its Agentforce platform and AWS powers voice-activated assistants. Priced at $2,195, the glasses are positioned for hands-free industrial and field-service applications and will ship this fall across the U.S., UK, and France. The hardware push comes as Snap reported second-quarter revenue rose 19% year-over-year to $1.6 billion, with adjusted EBITDA jumping 505% to $249.62 million.