SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States

Alphabet’s Google/YouTube named SiriusXM Media as the exclusive U.S. audio advertising representative, a partnership that expands guaranteed, targetable audio ad inventory and could boost ad revenue and monetization for both platforms. Starting this fall, advertisers can buy guaranteed YouTube audio impressions via SiriusXM Media on AdsWizz, combining YouTube’s audio-first audience with SiriusXM’s ad-sales scale. SiriusXM cites AdsWizz-powered reach of 255 million monthly listeners (nearly 90% of the U.S. population 13+) and an Edison/SiriusXM study showing 212 million monthly YouTube audio listeners — metrics likely to increase demand for audio ad slots and improve measurement/targeting for buyers. The deal represents a bullish development for ad-revenue exposure at Google/YouTube and for SiriusXM’s advertising business.