Samsung works to draw iPhone users to its foldables even as Apple enters the market

Samsung is actively seeking to convert Apple iPhone users to its foldable smartphone lineup as competition intensifies following Apple's entry into the foldable market. According to Samsung, the global proportion of iOS users migrating to its latest Galaxy Z Fold8 series reached 1.6 times that of the preceding Fold7 generation. In the United States, 30% of Galaxy Z Flip8 purchasers switched from rival brands, representing a significant influx of first-time foldable buyers driven by lightweight designs and expanded screen multitasking capabilities. The strategic push comes alongside Apple's introduction of its first-ever foldable iPhone, marking a critical product milestone for the company. To accelerate ecosystem switching, Samsung upgraded its Smart Switch feature, enabling direct wireless data transfer between iOS and Galaxy devices via QR code scans. Industry projections from Counterpoint Research indicate Samsung will maintain a 32% market share in the foldable device category this year, while Apple is forecasted to rapidly secure a 25% share upon market entry, escalating premium smartphone competition.