PurePlay ETFs Makes Debut with the PurePlay NVIDIA Ecosystem Picks & Shovels Index ETF, the First ETF Designed to Track the NVIDIA Value Chain

PurePlay ETFs launched the PurePlay NVIDIA Ecosystem Picks & Shovels Index ETF (NASDAQ: NVPS), the first U.S. ETF designed to track the NVIDIA value chain. The fund aims to give investors targeted exposure to companies across NVIDIA’s ecosystem, including raw materials, tools, fabrication, packaging, infrastructure, and connectivity, using supply-chain data and a 50% revenue screen. The product is positioned as an alternative to broader AI ETFs that may dilute theme exposure and to leveraged single-stock NVIDIA products that carry higher risk. Market impact is mainly thematic: the launch could draw incremental flows into NVIDIA-related suppliers and infrastructure names, while highlighting continued investor demand for AI infrastructure exposure. The release also stresses that the fund is new, non-diversified, and highly sensitive to NVIDIA-specific developments.