Phil Schiller Steps Down From Running App Store and Product Events

Apple Inc. executive Phil Schiller has stepped down from his operational roles overseeing the App Store and the company's product launch events. The 66-year-old veteran, who previously served as Senior Vice President of Worldwide Marketing before transitioning to an Apple Fellow in 2020, will retain his Fellow title while shifting to unspecified initiatives. The change marks another key step toward his eventual retirement and comes amid a broader leadership transition at Apple as John Ternus takes over as Chief Executive Officer from Tim Cook. Under the new organizational structure, oversight of the App Store—which generates over $30 billion annually—has been transferred to Eddy Cue's services division, with Carson Oliver managing day-to-day operations and Ann Thai reporting to Oliver. Meanwhile, leadership of product events has been handed over to Nola Weinstein under Kristin Huguet Quayle's communications division ahead of Apple's September 9 product launch event. Schiller's reduced responsibilities highlight ongoing executive turnover as Apple consolidates its leadership and prepares for future growth under new management.