One third of french people want bitcoin: BPCE and BNP paribas launch crypto offers

A new survey finds about one-third of French people are open to buying bitcoin or ether, prompting BPCE and BNP Paribas to integrate crypto investment options into their retail offerings. The move could channel more mainstream retail flows into BTC and ETH in France, helping banks retain customers lost to exchanges (Coinbase, Binance, Kraken) and broadening crypto access via familiar banking apps. However, high crypto volatility (examples cited: +15% one day / -20% the next; potential 30% weekly drops), unresolved MiCA rules, and cyber‑security risks mean adoption may be cautious and tightly regulated. If banks execute secure, user‑friendly products and manage regulatory/compliance risk, this could materially increase local demand for BTC and ETH; if not, customers may stick with specialized platforms.