Omdia: Global Tablet Market Sees Marginal Growth at 0.1% in Q1 2026 as Demand Outlook Weakens

Omdia reports the global tablet market was essentially flat in Q1 2026, with shipments up 0.1% YoY to ~37.0 million units. Growth was uneven and driven largely by inventory build‑up rather than end‑user demand, leaving a weaker near‑term outlook. Apple retained the top spot, shipping 14.8 million iPads (40.1% share) and growing 7.9% YoY, while Huawei (+28%) and Lenovo (+20%) showed strong vendor growth. Samsung and Xiaomi saw notable declines. Chromebooks were more adversely affected, with shipments down 11.5% YoY (4.503 million). Ongoing supply constraints and deferred education deployments (including potential delays to Japan’s GIGA School Program 2.0) support a cautious second‑half 2026 outlook for volume segments and mass‑market tablets.