Netflix, Spotify Sign $100M Jay Shetty Deal After Breakfast Club Launch

Netflix and Spotify have closed a multi-year, up to $100 million exclusive deal for full-length video episodes of Jay Shetty’s On Purpose podcast. The agreement follows Netflix’s May 21 announcement to stream The Breakfast Club live weekdays from June 1 under its iHeartMedia partnership, marking the streamer’s first daily live program. The dual moves accelerate Netflix’s expansion into live and creator-driven video podcasts, offering nearly three hours of uninterrupted content plus bonus segments to its 300 million members while Spotify gains premium video content. Market reaction remains muted with NFLX trading near 87.75.