Netflix partners with Shopee for e-commerce in Southeast Asia

Streaming entertainment giant Netflix has announced a strategic partnership with Shopee, the e-commerce arm of Sea Limited, marking Netflix's first e-commerce collaboration in Southeast Asia. Under this alliance, the companies are launching a new subscription tier titled ShopeeVIP+, designed to bundle streaming access with core retail perks. The integrated subscription program is being rolled out across major regional markets, including Indonesia, Thailand, and the Philippines. In addition to gaining access to Netflix's entertainment library, ShopeeVIP+ members will receive unlimited free instant delivery and daily discount vouchers for shopping on the platform. In Indonesia, pricing for the bundled subscription begins at 40,000 rupiah per month. This partnership represents an important customer acquisition and retention channel for both companies across high-growth emerging markets. For Netflix, bundling with the region's dominant e-commerce app lowers subscriber acquisition friction and broadens its reach, while Shopee enhances customer loyalty and recurring subscription revenue.