Netflix names Moose Toys partner for two shows, teams with Ferrero

Netflix announced licensing partnerships at Licensing Expo: Moose Toys will be the master toy partner for the animated film Charlie vs. the Chocolate Factory and preschool series Young MacDonald, and the Ferrero Group will produce Wonka-branded food products. The Wonka range will include 10 seasonal and limited-edition items launching this fall in the U.S. and select European markets. The moves expand Netflix’s consumer-products push into kids and family content — its second-largest genre from 2023–2025 — and deepen licensing relationships that can add recurring merchandising revenue. Market reaction was muted; the article notes a small intraday pullback in Netflix shares. Overall, the partnerships are strategically positive for Netflix’s ancillary revenue but likely represent a gradual rather than immediate earnings catalyst.