Netflix Eyes TikTok-Style Feed To Capture 'Snackable' Viewing

Netflix reported Q1 revenue of $12.25 billion and EPS of $1.23, both above estimates, but guided below consensus for Q2. JPMorgan flagged a planned vertical, TikTok-style mobile video feed rolling out later this month to drive “snackable” engagement, content discovery and longer-term ad opportunities. The analyst reiterated an Overweight rating with a $118 price target, citing scale and ad-tier potential. Market reaction was muted: shares were up about 0.7% near $93.26 at publication. The combination of an earnings beat, softer near-term guidance and a strategic product push suggests potential upside to user engagement and monetization over time, while near-term growth expectations remain tempered.