Netflix Draws Fresh Scrutiny at $89 as Ad Momentum Builds

Netflix shares trade near $89 after a 25% decline over the past year, attracting renewed investor attention despite mixed signals. The latest development comes from Zacks assigning a Hold rating while noting solid 2026 EPS growth forecasts of 42%. Earlier in the period, 24/7 Wall St. issued a $327 target on May 18 citing ad-revenue expansion, followed by Bank of America’s May 24 reaffirmation of its $125 Buy rating on the 250-million-viewer ad tier. BetterInvesting also named NFLX its August “Stock to Study,” highlighting long-term ad and AI monetization drivers amid ongoing analyst optimism.