Netflix and Stella Artois Bring the Perfect Serve to The Gentlemen Season 2

Netflix has announced an integrated global brand partnership with Stella Artois, an Anheuser-Busch InBev brand, centered around the upcoming second season of the hit series 'The Gentlemen.' Titled 'The Gentlemen’s Serve,' this collaboration represents the first brand integration for the series and the debut multi-market brand execution under Netflix's broader multi-year partnership with AB InBev. The global promotional campaign features series star Theo James and Stella Artois ambassador David Beckham across digital content, branded videos, social media campaigns, and physical experiential activations in key international markets, including the United States, United Kingdom, Canada, Brazil, Colombia, Mexico, South Africa, and South Korea. This partnership underscores Netflix's strategy to expand monetizable intellectual property collaborations and brand marketing initiatives tied to original programming. By integrating global brands into its premier content ecosystem, Netflix aims to drive subscriber engagement, expand cultural reach, and explore auxiliary consumer touchpoints ahead of the season's September 3 debut.