Moving Beyond HODL: ZOOMEX Launches Global “Pizza Week” Campaign Honoring Bitcoin’s First Real-World Trade

Zoomex launched a global “Pizza Week” campaign ahead of Bitcoin Pizza Day to push crypto utility over pure accumulation. The campaign spotlights products designed to drive real-world spending and adoption — a 600,000 prize-pool Arena zero-cost trading competition, ZoomexStocks (stock-linked assets accessible via crypto accounts), and ZoomCard (multi-currency virtual Mastercard). The release frames rising on‑ and off‑ramp activity — crypto payment card monthly volumes rising from ~$100M in early 2023 to >$1.5B by late 2025 (211% YoY as of Mar 2026) — as evidence that crypto is moving toward everyday payments. Market implications include potential incremental demand for on‑chain payments and payment rails, greater retail engagement with Bitcoin (BTCUSD) as a medium of exchange, and cross‑product flows (crypto-to-stock exposure) that may deepen trading volumes on platforms like Zoomex.