Meta's AI App Muse Surpasses 10 Million US Downloads in 40 Days

Meta Platforms' new AI companion application, Muse, reached 10.9 million global downloads within six weeks of its September debut, with 10.2 million installs from the U.S. Muse reached 2.5 million daily active users by October 16, rising 15% week-over-week while outperforming rivals with a 30% seven-day retention rate. Growth was fueled by cross-promotion across Meta's 3.6 billion daily active users and dedicated marketing, with Meta allocating 39% of its total October advertising budget to the app. Meanwhile, U.S. downloads of incumbent chatbots fell 25% over the trailing 30 days.