Meta's $299 Glasses Launch Targets 17% YTD Stock Slide

As of June 29, investor attention centers on whether Meta's cheaper AI glasses can reverse the stock's 17% year-to-date decline amid heavy AI spending. The June 23 launch introduced Meta-branded smart glasses at $299—$80 below prior Ray-Ban entry models—sold with EssilorLuxottica across the U.S., Canada, U.K. and key European markets. A June 24 Kylie Jenner collaboration broadened the lineup, coinciding with reports of millions of units already sold and sharp year-over-year growth, while EssilorLuxottica disclosed over 7 million AI glasses sold in 2025.