Meta Threads Hits 500 Million Monthly Users, Launches New Tools

Meta Platforms announced on June 16, 2026 that Threads has reached 500 million monthly active users, about three years after its 2023 launch. The milestone reinforces Threads’ position as a leading X competitor, following earlier reports of surpassing X in daily active users. To boost retention, Meta is rolling out its “communities” feature from beta and introducing a “Your Algo” customization tool that lets users control content visibility. The update highlights ongoing product investment and strengthens Meta’s social ecosystem for potential long-term advertising gains, though no immediate financial guidance was provided.