Meta Shares Rise on Muse Spark 1.1 Debut After Image Feature Rollback

Meta Platforms shares advanced as the company rolled out Muse Spark 1.1, its paid multimodal AI model targeting coding and agentic tasks. The July 13 gain follows a turbulent period that began with the July 2 Pocket gaming app launch, the July 7 debut of Muse Image, and a swift July 10 discontinuation of that feature after privacy backlash over public Instagram photo usage. Parallel progress included breaking ground on a CAD $13 billion Alberta data center and opening Muse Spark 1.1 to U.S. developers via Meta Model API at $1.25/$4.25 per million tokens with $20 free credits. Shares traded near $605 amid the mixed AI developments.