Meta Rolls Out AI Business Agent Globally, Shares Surge Over 4% to $623

On June 3, 2026, Meta launched its AI Business Agent worldwide across WhatsApp Business, Instagram DMs and Messenger, ending nearly two years of testing in India and Mexico. The agent automates customer support, bookings, payments and sales, with initial free access shifting to paid subscriptions and token-based billing. It integrates with Shopify, Zendesk and Shopee, positioning Meta against OpenAI and Google amid up to $145 billion in planned AI capex. Markets reacted positively, with META shares climbing more than 4% intraday to $623. Over 1 million businesses had already used earlier chatbot versions during pilots.