Meta Rises 4% as Muse AI Hits Retention and Download Milestones

Meta Platforms rose 4% to $744.72 following third-party data showing strong user metrics for its Muse AI assistant. Launched on September 8, Muse achieved over 8.2 million downloads and hit 2.182 million daily active users in early October. Sensor Tower revealed Muse reached a 73% day-one retention rate, surpassing ChatGPT initially, though ChatGPT overtook it after eight to nine days. Investors view Muse as a vital test for Meta's multi-billion-dollar AI capital expenditures, while risks emerge as major e-commerce platforms begin blocking AI agents from automated browsing and checkout execution.