Meta Platforms Pauses Key Commercial and Generative AI Terms Updates Ahead of November Deadline

Meta Platforms has paused planned updates to several major business terms, keeping existing rules fully operational. The delayed revisions cover Meta's Commercial Terms, Product Catalog Terms, Self-Serve Ad Terms, and Ad Creative Generative AI Terms, which were scheduled to take effect on November 20, 2026. Meta postponed the rollout to continue discussions with stakeholders and industry partners to refine its frameworks amid scrutiny surrounding commercial data usage, liability, and generative AI in digital advertising. Current terms will remain in place indefinitely during the pause to provide operational predictability for advertisers.