Meta Launches Muse Spark Upgrade to Meta AI, Powering Multimodal Features and Shopping Mode

Meta rolled out Muse Spark, upgrading its Meta AI across apps and glasses with Instant/Thinking modes, parallel subagents, and a new U.S. shopping mode surfacing creator recommendations—API access follows soon. The launch caps a week of AI hype starting April 13 with reports of a photorealistic Zuckerberg AI clone for 79,000 employees, his desk move to the AI lab on April 14, and April 15's scaled Broadcom chip deal for over 1GW of MTIA silicon through 2029 amid $115-135B 2026 capex and ~6% U.S. job displacement fears. Shares rallied ~7% to ~$630 then hit $659.80 (+nearly 4%), signaling investor enthusiasm for superintelligence ambitions.