META, GOOGL Earnings: Advertising Results Remain Key

Earnings season ramps up with Meta (META.OQ) and Alphabet (GOOGL.OQ) set to report Q1 results, where advertising revenue will be the key market-moving metric. Zacks notes modest upward revisions for both firms: Meta is forecast to post earnings up 4.4% on a 31% sales increase, with ad revenue consensus at $54.3B (≈31% YoY). Alphabet’s sales are expected to rise ~20.5% while EPS may decline ~6%, with ad revenue consensus at $76.9B (≈15% YoY). Both companies’ historical streak of ad-revenue beats (Alphabet six straight) suggests results could sway tech sector sentiment and influence Magnificent 7-driven market leadership.