Meta AI app sees growth in US daily active users but average time spent still low: Apptopia

Meta AI saw the biggest month-over-month gain among major AI chatbot apps in July, lifting its U.S. daily active user share to 18% from 15% in June, according to Apptopia. That growth contrasts with a flat-to-down market backdrop, suggesting Meta is gaining traction in consumer AI distribution. However, engagement quality remains weak: Meta AI’s roughly 2 million U.S. DAUs spend only about 9.5 minutes per day in the app, far below ChatGPT’s 22 minutes. Broader app-market data also showed the first negative year-over-year download growth for top GenAI chatbot apps in July, down about 2%, with 43% of U.S. mobile users never having used a GenAI chatbot. The article also highlights competitive pressure in AI, noting Moonshot’s Kimi K3 briefly outperformed Grok in daily downloads, while still trailing ChatGPT, Gemini, and Claude.