Meta Adds New Live Chat Feature to Threads for NBA Playoffs, Major Events

Meta has rolled out Live Chats on Threads, a public, real-time group chat feature launching during the NBA Playoffs to boost engagement on the Instagram-linked app. The feature — offering countdowns, polls, live scores, media attachments and host indicators — is limited to select creators (Community Champions) who can schedule and run chats. Meta plans broader deployment and additions like co-hosting, play-by-play content and lock-screen widgets. For investors, Live Chats could raise user engagement and time spent on Threads, supporting future ad or product monetization and providing a modest positive catalyst for META.OQ if adoption and retention improve.