Kenyan outsourcing company for Meta sacks more than 1,000 workers

Meta’s contract termination with Nairobi-based outsourcer Sama and the abrupt sacking of more than 1,000 Kenyan workers highlight operational and reputational risks for META.OQ. The move followed allegations that Sama staff viewed private footage from Meta’s Ray-Ban smartglasses; Meta paused work with Sama and said Sama did not meet its standards. The episode, coming after a recent jury verdict against Meta over product harms, may increase regulatory and legal scrutiny, raise compliance costs, and pressure investor sentiment around governance and AI oversight. Short-term market impact is likely reputational and risk-focused rather than revenue-driven, but continued legal actions or broader outsourcing fallout could create longer-term financial and operational headwinds.