iPhone 18 Launch Today: Here's How Much Bitcoin and Ethereum It Actually Costs Today

Apple is set to introduce its iPhone 18 lineup at the 'Surprise and Shine' event, with the flagship iPhone 18 Pro expected to start at approximately $1,299 and the Pro Max at around $1,399 in the United States. This represents a $150 to $200 price increase for the Pro tier compared to last year's models. The new hardware lineup introduces Apple's first 2-nanometer processor, the A20 Pro, alongside the company's first-ever foldable iPhone model, while standard and budget editions are reportedly delayed until spring 2027. From a market and purchasing power perspective, the price increase coincides with crypto market shifts, breaking a multi-year trend where iPhones became progressively cheaper in cryptocurrency terms. With Bitcoin trading near $79,196.62 and Ethereum at $2,500.09, purchasing the iPhone 18 Pro requires roughly 0.0164 BTC or 0.52 ETH. Despite this year-over-year uptick in crypto cost, it remains significantly below historical benchmarks such as 2011's 162.25 BTC tag.