Inside India newsletter: Amazon, Walmart-owned Flipkart get ready to shake up India's delivery-in-minutes sector

Amazon and Walmart-owned Flipkart are intensifying their push into India’s fast-growing quick-commerce market, where consumers increasingly expect delivery within 15 minutes. Amazon says it aims to build the country’s largest delivery-in-minutes network and plans to expand Amazon Now to more than 300 cities, while Flipkart’s Minutes service has surpassed 1,000 micro-fulfillment centers across over 130 cities. The article says quick commerce could represent nearly 40% of India’s online retail sales by 2030 and grow into a $65-$70 billion opportunity. The competitive pressure could shift market share away from weaker rivals, especially as Blinkit remains the profitability benchmark. The story underscores that quick commerce is becoming strategically essential for e-commerce platforms to stay relevant in India’s evolving retail landscape.