Incoming Apple CEO aims to build on movie and TV progress

Reuters reports that Apple’s incoming CEO, hardware chief John Ternus, plans to continue expanding the company’s entertainment business when he takes over in September. The article highlights Apple TV’s momentum from original content including Oscar-winning CODA, the F1 movie, and Emmy-winning series such as The Studio and Ted Lasso. Current CEO Tim Cook said Apple will keep focusing on “the best” rather than the most content, while remaining open to selective partnerships where it can add unique value, citing the Formula 1 collaboration. The piece suggests continuity in Apple’s services strategy and reinforces the importance of Apple TV as a growth and brand-building lever alongside the core iPhone business, with no immediate financial guidance or material operational change disclosed.