How Outset Media Index Helps to Build a Media Database for Tech and Finance

Outset Media Index (OMI) is a decision-focused media database in soft launch, covering 340+ outlets across crypto, blockchain, AI and adjacent tech. Using 37+ normalized metrics (reach, engagement quality, LLM visibility, syndication, editorial flexibility), OMI aims to let PR, marketing and editorial teams select outlets by measurable amplification potential rather than raw traffic. Use cases include targeted PR lists for product launches, budget optimization by comparing normalized scores and syndication potential, and competitive benchmarking for editorial strategy. Market impact: by improving how crypto and tech narratives are placed and measured — including LLM citation visibility and SEO downstream effects — OMI can shift where projects and stories get amplification, potentially altering information flows that influence investor attention and token narratives (e.g., BTCUSD) across markets.