Google says it's open to putting ads in Gemini

Google signaled it is open to placing ads in its Gemini AI app, though it has not done so yet. On the Apr 29, 2026 earnings call, CBO Philipp Schindler said the company is focused on ads in AI Mode and on building Gemini subscription experiences, but that an effective ad format could transfer to the standalone Gemini app. Google currently runs ads in AI Mode and some AI Overviews while keeping the Gemini app ad-free for now. The cautious stance — “not rushing” — suggests monetization is a strategic option that could scale user reach and revenue if executed well. Competitive context: OpenAI is beginning to roll out ads in ChatGPT for lower‑tier users, highlighting industry pressure to monetize AI products.