Google Rolls Out Conversational Ads in AI Search as Spark Adoption Grows

Google is advancing AI-search monetization with conversational ad formats and native checkout inside AI Mode after its May I/O product blitz. The rollout follows the May 19 launches of Gemini Spark, Gemini Omni, Universal Cart, and Gemini 3.5 Flash, plus price cuts on AI Ultra plans from $250 to $200. Usage metrics showed 900 million monthly Gemini users, 1 billion AI Mode users, and 3.2 quadrillion tokens processed monthly. A May 30 hands-on review confirmed Spark’s practical value for productivity tasks, while the May 26 ads push targets the shift from traditional blue links to interactive AI conversations.