Google Photos' New AI Tool Will Help You Picture Yourself in All Your Clothes

Alphabet’s Google is launching a new Google Photos “wardrobe” AI feature that scans users’ camera rolls to create a digital closet for mix-and-match styling and virtual try‑ons. Rolling out this summer — first on Android, then iOS — the tool aims to boost user engagement and convenience for everyday styling, with Google stressing it will not use uploaded images for training or sell them to third parties. Market impact is likely incremental: the feature strengthens Google’s consumer product ecosystem and differentiation against rivals but is unlikely to drive material near‑term revenue gains for Alphabet.