Google Agrees to Enhanced Privacy Protections in $10 Million Spirit Airlines Data Purchase

Google has agreed to implement additional privacy protections to resolve objections from former Spirit Airlines workers' union over its planned $10 million acquisition of corporate data. Under the agreement, Google committed to a more rigorous de-identification process and confirmed that sensitive employee records, including medical and health information, will be excluded. The concessions clear the way for formal approval next week. Google previously won an August 2026 auction for the enterprise data to train artificial intelligence models, following Spirit Airlines' shutdown in May 2026 and subsequent bankruptcy liquidation.