Major Brokerages Raise Meta Platforms Price Targets Amid AI and Advertising Momentum

Wall Street brokerages have raised their price targets on Meta Platforms Inc. following continued optimism regarding its digital advertising resilience and artificial intelligence initiatives. On October 22, 2026, Cantor Fitzgerald increased its target to $860 from $840, shortly after Goldman Sachs lifted its price target to $885 from $860. Earlier the same morning, Barclays raised its target to $880 from $780. Analysts cited operational strength, AI investments, and strong execution across the company's Family of Apps ecosystem as key drivers supporting the revised valuations.