Gold price crash may revive wedding demand as buying season nears

Gold and silver prices fell sharply from recent highs, with gold dropping 1.51% to Rs 1,48,484 per 10 grams on MCX and silver falling 1.37% to Rs 2,35,256 per kg. The pullback is being viewed as potentially positive for jewellery demand ahead of India’s wedding and festive buying season, especially after Adhik Maas ends on June 15 and the summer wedding period begins on June 16. Industry participants expect consumers in tier 2/3 cities and rural India to return gradually if prices stay lower, supporting purchases of wedding and festive jewellery. The article also notes that rising geopolitical tensions and inflation concerns have influenced price swings, while lower prices may encourage a shift toward lighter-weight and lower-carat jewellery formats.