Founders Revive Google Ads Criticism as EU DMA Fine Looms After India Ruling

On May 30, Indian founders renewed attacks on Google’s keyword-ad practices following the Delhi High Court’s May 22 trademark ruling against Alphabet. The 163-page judgment found Google liable for allowing rivals to bid on Hindware’s name and awarded ₹3 million ($31,600) in damages, prompting Zerodha’s Nithin Kamath and Zoho’s Sridhar Vembu to call for policy changes. The case coincides with reports of an impending triple-digit-million-euro EU fine under the DMA and ongoing U.S. antitrust appeals, amplifying regulatory risks to Google’s core advertising revenue.