Fold Brings Bitcoin to TikTok Shop

Fold announced that its Bitcoin Gift Card is now available on TikTok Shop, making it the first and only Bitcoin gift card on the platform. The launch gives Fold exposure to TikTok’s more than 1 billion monthly active users and over 70 million shoppers, targeting Gen Z and Millennial consumers ahead of the holiday season. Management framed the move as a step toward mainstreaming bitcoin as an easy-to-gift consumer product. The company also cited survey data showing strong interest in gifting bitcoin and higher trust in Bitcoin gift cards from regulated U.S. financial institutions. The announcement expands Fold’s distribution after its earlier availability on Giftcards.com and reinforces its strategy of embedding bitcoin into everyday consumer finance, which could support brand awareness and adoption rather than driving immediate price action in bitcoin itself.