FitLife targets at least $1M monthly Irwin Amazon revenue while launching 2 MusclePharm SKUs in 700–800 Kroger stores

FitLife Brands reported Q1 2026 revenue of $25.3M, up 59% year-over-year, driven primarily by its acquisition of Irwin. Management said the Irwin deal boosted top-line growth but compressed gross margins, which they expect to improve as supply-chain fixes are implemented. Management is targeting at least $1 million per month of Amazon revenue for Irwin through new SKUs, restocking, Canadian expansion and increased marketing, though recovery is still in progress. Near-term risks include weakness in Legacy FitLife, Irwin inventory/supply issues and Amazon listing/traffic challenges. The company’s shares showed a notable intraday move (FTLF last $10.24, +7.45%). Overall, the print is growth-positive but margin and operational headwinds leave sentiment mixed for equity investors.