Ferrari accepts Bitcoin and crypto payments in US and Europe

Ferrari has started accepting cryptocurrency payments across its U.S. and European dealer networks via a partnership with BitPay, allowing buyers to pay in BTC, ETH, USDC and XRP. BitPay instantly converts crypto to local fiat at the time of payment, shielding dealers from volatility and eliminating treasury exposure for Ferrari. The move increases real-world utility for major cryptocurrencies and signals mainstream luxury-brand adoption, likely positive for broader crypto payment acceptance. Tax treatments mean buyers may trigger capital gains events when spending appreciated crypto. Overall, the announcement is a bullish adoption signal for crypto markets but has no direct balance-sheet impact for Ferrari due to immediate fiat conversion.