Fans react to six NHL teams jumping to Prime Video for in-market streaming Including Stanley Cup Champs

Amazon Prime Video has expanded its live sports footprint by securing regional streaming rights for multiple National Hockey League (NHL) franchises, including the Carolina Hurricanes, Anaheim Ducks, Columbus Blue Jackets, Dallas Stars, Minnesota Wild, and St. Louis Blues. The shift highlights the ongoing collapse of traditional regional sports networks (RSNs) and the structural transition toward big tech streaming ecosystems. Under the new arrangements, in-market fans will be able to access local team broadcasts directly via Amazon's platform beginning in the upcoming season. However, distribution models vary significantly by team, creating a fragmented pricing and access environment. While franchises like the Dallas Stars and Anaheim Ducks are offering games to Prime members with no extra fee, other teams such as the Columbus Blue Jackets and St. Louis Blues are structuring their offerings as standalone channel add-ons priced at approximately $19.99 per month or $99.99 per year. The expansion reinforces Amazon's aggressive push into live sports content to drive subscription growth and platform engagement, despite mixed consumer sentiment regarding mounting streaming fatigue.