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EverPass Media Expands NFL Offering Through Multi-Year Agreement with Netflix

EverPass Media has announced an expanded multi-year commercial distribution agreement with Netflix, securing the rights to deliver Netflix's full slate of live NFL content to commercial venues across the United States. The extended partnership covers Netflix's five live NFL games for the 2026 season, which include the Week 1 Melbourne matchup, the inaugural Thanksgiving Eve game, two Christmas Day showdowns, a Week 18 contest, and the annual NFL Honors ceremony held during Super Bowl week. Under a separate agreement, DIRECTV FOR BUSINESS will handle the marketing, sales, and distribution of these NFL events to commercial establishments such as bars, restaurants, and hotels. This expansion builds on earlier collaborations between Netflix and EverPass that distributed Christmas NFL broadcasts and exclusive live boxing matches. The commercial distribution pact enhances Netflix's live sports monetization and viewership reach, solidifying its standing in live sports streaming without losing out on out-of-home audiences. The announcement also closely follows EverPass's agreement to be acquired by sports entertainment platform DAZN.

Category

Netflix

Sentiment

Bullish

Event

Partnership

Reading time

1 min