E*TRADE completes Bitcoin, Ethereum, Solana spot trading rollout

E*TRADE, the Morgan Stanley subsidiary, has finished rolling out spot trading for Bitcoin, Ethereum, and Solana, allowing eligible clients to buy, sell, and hold these assets inside brokerage accounts for a 50 bps fee. The launch strengthens mainstream crypto access through a major traditional finance platform and highlights growing competition with firms like Charles Schwab and Coinbase, both of which have higher fees. The article frames the move as broadly supportive for crypto adoption, with particular attention on Solana, as investors may interpret expanded retail access as a potential driver of demand, trading activity, and liquidity. External wallet transfers are not yet available but are expected later this year.