Despite Economic Woes, Shoppers to Spend More on Amazon Prime Day

The article says U.S. shoppers remain eager for Amazon Prime Day despite record-low consumer sentiment, inflation concerns, tariffs, war, and stagnant wages. A survey of more than 1,300 shoppers found 55% plan to shop this year, up from 45% in 2025, and 66% expect to spend the same or more than last year. Most respondents plan to spend up to $200, with discounts, convenience, and lightning deals driving demand. The piece suggests Prime Day could boost Amazon’s sales and help the company push groceries and household essentials, while also highlighting competition with Walmart. Overall, the event appears likely to support consumer spending in the near term even as households remain financially cautious.